Demand and suppliers

Reorder points, lead times, and why orders swing harder than sales.

2 pieces

24 March 2026Demand & suppliersResearch

Why your supplier orders swing harder than your sales

Your sales are reasonably steady. Your purchase orders are not. That gap is not a failure of discipline on your part — it is a well-documented property of supply chains, and it has a name and four causes.

3 min read

16 December 2025Demand & suppliersResearch

What actually happens when the shelf is empty

Everyone agrees stockouts cost sales. Far fewer people can say how much, or where the sale goes instead — and the answer is more useful than the agreement, because most of it is invisible in your own till.

2 min read